6 Successful Tips For Writing Seo Friendly Product Descriptions

If you’re an online retailer or have an e-commerce website, you must be aware of SEO and how important it is for the growth of your business. SEO can not only grow your organic traffic but also increase your overall leads, conversions and sales.

Let’s say you’re confident about your website performance, your website speed is fast enough, the layout is great, images and videos on your site are professionally shot. But if your product descriptions are not appealing or SEO friendly, that fact alone could be the reason you lose customers and sales.

After all, your products can’t be sold if they are not visible to the audience due to poor SEO performance.

According to the best eCommerce SEO Company in Delhi, here are the 6 top tips for SEO friendly product descriptions:

• Use Persuasive Words

Using persuasive wordings in product descriptions can easily convert into sales. These words assist in drawing users right into it. Some of the most persuasive words that can be used in product descriptions are – now, introducing, amazing, remarkable, quick, hurry, easy, etc. Be honest and clear in your product descriptions, without mentioning the product flaws, of course, to motivate and persuade the customers to make a purchase.

• Write For Customers, Not Bots

Aim for writing product descriptions for your customers and not search engine web crawlers. When customers search for a product they’ll want exactly what they are looking for and if your product descriptions align with that then it will convert into sales. Therefore, writing relevant product descriptions works for both – your audience and bots.

• Highlight Key Features & Benefits

Ecommerce websites always face tough competition. So, highlighting the exciting key features and unique selling points of your product in the product description will set you apart from the competitors and grab your customers’ attention. Also, no matter how excited and thrilled you are about mentioning the key features in the product descriptions don’t forget to add how it will benefit the consumer because that’s what your customers care about.

• Target The Right Keywords

If you want to correctly optimise SEO for product descriptions make sure you’re targeting the right keywords. According to the best SEO Company in Delhi, here are a few tips that you should consider:

• Research the search volume of keywords

• Determine the keyword difficulty

• Use long-tail keywords

• Avoid keyword stuffing

• For image optimization, add keywords in the file name, alt tags and image description

• Define Your Target Audience

You can write brilliant copies of product descriptions only when you know who your target audience is what is their behaviour and persona regarding your product. You can create the buyer persona by evaluating the consumers' behaviour and figuring out their pain points. It will help you understand their habits and interests which will help you in writing a better description of your product.

• Use Simple Language

For writing a product description the selection of words is important and it depends on your target audience. Every consumer has a unique vocabulary. So, for your product description to be easy and understandable by everyone you should try to write it in simple and plain language. In this fast-paced era, no one wants to spend extra time on a product description. A few simple and relevant sentences will be enough to grab the idea at a glance.

FINAL THOUGHTS

No doubt, writing SEO optimised product descriptions can be tricky, but it’s not unattainable. Now, you can use these tips for all your product pages and descriptions, provided to you by the top SEO Company in Delhi. Remember, there are numerous ways of describing a product but if you want to grab the buyers’ attention, you must write in a friendlier tone, which includes the key features and benefits for your target audience.

We hope these tips will prove helpful for you in generating compelling product descriptions. However, if you need any help with that or want to know more, you can hire the services of the best eCommerce SEO Company in Delhi.

Give us a call today. We’d be happy to serve you.